OFFICIAL NOAH BRAND SYSTEM
One world.
Three perspectives.
The approved three-character triangle. A bright, strange identity built around curiosity, evidence, and better questions.
01 / THE MASTER
Keep the trio together.
One character above, two below. Small pink eye accents belong to the characters. The center stays free of a standalone eye.
The original PNG is the master for the token image and project identity. Keep its proportions and all three faces visible.
02 / COLOR
Electric accents.
Room to read.
Dark surfaces do the quiet work. Green leads, pink gives the artwork its energy, and cyan connects the edges. White and muted lavender carry body text.
Acid green#C3FF00
Hot pink#FF3BDE
Violet#A650FF
Electric cyan#38E8F2
Deep black#09060F
03 / TYPE AND VOICE
Observe. Understand. Question.
Display
Heavy, tightly spaced sans-serif headlines. The graffiti wordmark stays in the original artwork. Use Arial Black or the supplied system-font fallback for editable headlines.
Body
Plain Arial / Helvetica / system sans-serif. Readable line spacing. No neon glow behind paragraphs, tables, or instructions.
Voice
Curious, direct, specific. English throughout. Main line: “Observe. Understand. Question.” Principle: “Evidence first.” Community line: “Question together.”
Story world
The Nest is the fictional observation room. BLIP discovers, GLITCH questions, and ECHO remembers. Keep fantasy distinct from actual product status and results.
04 / THE WIDE FORMAT
Built for a bigger stage.
Keep the full emblem visible. Check platform cropping before uploading. Use the open left area for short supporting copy when a layout needs it.
05 / COMMUNICATION CARDS
Ready to carry the message.
06 / CONSISTENCY
Keep
All three characters, the empty center, original proportions, safe margins, dark backgrounds, and English text. Use factual labels for dates, examples, and product availability.
Avoid
A fourth eye in the center, stretched faces, cropped characters, substitute logos, crowded paragraphs, and artwork presented as evidence of real trading performance.